![identidad.jpg](https://static.wixstatic.com/media/81c78c_b7aa142fb3f64ef19d9f0133b392e576~mv2.jpg/v1/fill/w_147,h_15,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/81c78c_b7aa142fb3f64ef19d9f0133b392e576~mv2.jpg)
EPIC IDENTITY & PURPOSE
The world of Arkadia is built over strong feelings. Warriors, speedsters, ninjas and all sort of heroes inhabit its 8 bit realm. Their life is awful, full of death, horrible puzzles and big stakes. But, watching their every move, a manipulative god pull their strings, impervious to their suffering. In the language of Ok that god is called the PLYR.
The Book of BEM, the lost chapter
GAMIFYING THE WORLD
At Free To Play we know that games are powerful feedback systems that enhance learning, discovery, exploration, relatedness, empowerment, and achievement. That is why we integrate game design paradigms with modern theories of behavior, cognition, and human motivation in our BEM gamification design framework.
OUR PATH
Free to Play is a Colombian startup with 8 years of experience in the design and development of serious games and gamified platforms. Created by the restless mind of game designer Javier Velásquez, today it has a group of multidisciplinary talent that works collaboratively to create the best gamified solutions on the market. Our projects have received national and international awards, positioning us as a benchmark for gamification in the country, which drives us to follow our philosophy in which we believe that, well done and one project at a time, gamification can help improve the world.
![IMG_8802.JPG](https://static.wixstatic.com/media/421bb1_f00624c157704d1b81be54c834058f68~mv2.jpg/v1/fill/w_98,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_8802_JPG.jpg)
![MJJX1826.jpeg](https://static.wixstatic.com/media/421bb1_aa4fc962146b4d2186dd29a9a04da871~mv2.jpeg/v1/fill/w_110,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/MJJX1826.jpeg)
![](https://static.wixstatic.com/media/11062b_e55321c53b02478b9bafa28958160488f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_e55321c53b02478b9bafa28958160488f000.jpg)
CONQUERING
![map3F2P.png](https://static.wixstatic.com/media/421bb1_6c58a6fc5b544b038ef76691c3a97dc0~mv2.png/v1/fill/w_83,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/map3F2P.png)
HALL OF FAME
Our clients
![azaharlogo](https://static.wixstatic.com/media/421bb1_ee1c46b7e1754d80a42be2d83e3737e8~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_ee1c46b7e1754d80a42be2d83e3737e8~mv2.png)
![minticlogo](https://static.wixstatic.com/media/421bb1_32630cfa87a54fa3ba33707e5eab5889~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_32630cfa87a54fa3ba33707e5eab5889~mv2.png)
![bancolombialogo](https://static.wixstatic.com/media/421bb1_642aaa3e646a4fe382d22b49823d3635~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_642aaa3e646a4fe382d22b49823d3635~mv2.png)
![u_andeslogo](https://static.wixstatic.com/media/421bb1_b11c9558149844c48857ead339edcf98~mv2.png/v1/fill/w_107,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_b11c9558149844c48857ead339edcf98~mv2.png)
![accenturelogo](https://static.wixstatic.com/media/421bb1_7bb8f653ace64cfba10a3593dc3a161b~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_7bb8f653ace64cfba10a3593dc3a161b~mv2.png)
![u_delvallelogo](https://static.wixstatic.com/media/421bb1_07bb7223dbe44888aafb4f7fc3d20578~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_07bb7223dbe44888aafb4f7fc3d20578~mv2.png)
![u-santotologo](https://static.wixstatic.com/media/421bb1_fd61b550317e4d028253856d39f1d215~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_fd61b550317e4d028253856d39f1d215~mv2.png)
![u_rosariologo](https://static.wixstatic.com/media/421bb1_1a2a306e4e7a4936bb2b0a42bfd6dd0c~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_1a2a306e4e7a4936bb2b0a42bfd6dd0c~mv2.png)
![u_arboledalogo](https://static.wixstatic.com/media/421bb1_86b26b5ebed9412e9f037d50e3972efd~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_86b26b5ebed9412e9f037d50e3972efd~mv2.png)
![terpellogo](https://static.wixstatic.com/media/421bb1_49563bd582604dcaac7330c1d4fffaad~mv2.png/v1/fill/w_104,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_49563bd582604dcaac7330c1d4fffaad~mv2.png)
![tottologo](https://static.wixstatic.com/media/421bb1_72ab5c2e1d3746a4abcfb868442abe30~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_72ab5c2e1d3746a4abcfb868442abe30~mv2.png)
![unileverlogo](https://static.wixstatic.com/media/421bb1_c5465d6c6eac45a394f573324c2389f7~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_c5465d6c6eac45a394f573324c2389f7~mv2.png)
![uniminutologo](https://static.wixstatic.com/media/421bb1_4ee3b1b326874a29a9156b6a2110eb8b~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_4ee3b1b326874a29a9156b6a2110eb8b~mv2.png)
![seguros_bolivarlogo](https://static.wixstatic.com/media/421bb1_1a86cc172a7c47a0af5c18786bf48d7e~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_1a86cc172a7c47a0af5c18786bf48d7e~mv2.png)
![bbvalogo](https://static.wixstatic.com/media/421bb1_500983008b0547f6b97a88ca233206d2~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_500983008b0547f6b97a88ca233206d2~mv2.png)
![suralogo](https://static.wixstatic.com/media/421bb1_750beeb91aab466ba2346c6030b42ca0~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_750beeb91aab466ba2346c6030b42ca0~mv2.png)
![via_40logo](https://static.wixstatic.com/media/421bb1_3476957147984a819d83a4886055367d~mv2.png/v1/fill/w_105,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_3476957147984a819d83a4886055367d~mv2.png)
![superlikerslogo](https://static.wixstatic.com/media/421bb1_fb990934228146d98da15e4d23028b0a~mv2.png/v1/fill/w_123,h_123,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_fb990934228146d98da15e4d23028b0a~mv2.png)
![porvenirlogo](https://static.wixstatic.com/media/421bb1_2ada02905e964d72b13352bd0a536e0e~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_2ada02905e964d72b13352bd0a536e0e~mv2.png)
![liga_sonrisaslogo](https://static.wixstatic.com/media/421bb1_f83a9abd0c7d48d9a777dceaa8b206c0~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_f83a9abd0c7d48d9a777dceaa8b206c0~mv2.png)
![wundermanlogo](https://static.wixstatic.com/media/421bb1_aa07f1ce14fd4566bf066623ccc69bfd~mv2.png/v1/fill/w_52,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_aa07f1ce14fd4566bf066623ccc69bfd~mv2.png)
![fitbitlogo](https://static.wixstatic.com/media/421bb1_779875318a194100a4977d6c366c5fc3~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_779875318a194100a4977d6c366c5fc3~mv2.png)
![copo_visionariologo](https://static.wixstatic.com/media/421bb1_e3a595336183431dbe6ed3d3f02884b8~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_e3a595336183431dbe6ed3d3f02884b8~mv2.png)
![enellogo](https://static.wixstatic.com/media/421bb1_81a1fdbae31a47dc8acb2590abc691dd~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_81a1fdbae31a47dc8acb2590abc691dd~mv2.png)
![compensarlogo](https://static.wixstatic.com/media/421bb1_7262edbd4aa94edea083f7f013ec90ee~mv2.png/v1/fill/w_63,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_7262edbd4aa94edea083f7f013ec90ee~mv2.png)
![belcorplogo](https://static.wixstatic.com/media/421bb1_7f8be8e3818340bfbfc7c14cb10b20eb~mv2.png/v1/fill/w_102,h_102,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_7f8be8e3818340bfbfc7c14cb10b20eb~mv2.png)
![constructora_bolivarlogo](https://static.wixstatic.com/media/421bb1_8156e664bf3849bb9d23b3c3e7620439~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_8156e664bf3849bb9d23b3c3e7620439~mv2.png)
![ayakalogo](https://static.wixstatic.com/media/421bb1_e5c3ea633aee4f5cb23c1c79785d1639~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_e5c3ea633aee4f5cb23c1c79785d1639~mv2.png)
![azaharlogo](https://static.wixstatic.com/media/421bb1_ee1c46b7e1754d80a42be2d83e3737e8~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_ee1c46b7e1754d80a42be2d83e3737e8~mv2.png)
![minticlogo](https://static.wixstatic.com/media/421bb1_32630cfa87a54fa3ba33707e5eab5889~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_32630cfa87a54fa3ba33707e5eab5889~mv2.png)
![bancolombialogo](https://static.wixstatic.com/media/421bb1_642aaa3e646a4fe382d22b49823d3635~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_642aaa3e646a4fe382d22b49823d3635~mv2.png)
![u_andeslogo](https://static.wixstatic.com/media/421bb1_b11c9558149844c48857ead339edcf98~mv2.png/v1/fill/w_107,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_b11c9558149844c48857ead339edcf98~mv2.png)
![accenturelogo](https://static.wixstatic.com/media/421bb1_7bb8f653ace64cfba10a3593dc3a161b~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_7bb8f653ace64cfba10a3593dc3a161b~mv2.png)
![u_delvallelogo](https://static.wixstatic.com/media/421bb1_07bb7223dbe44888aafb4f7fc3d20578~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_07bb7223dbe44888aafb4f7fc3d20578~mv2.png)
![u-santotologo](https://static.wixstatic.com/media/421bb1_fd61b550317e4d028253856d39f1d215~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_fd61b550317e4d028253856d39f1d215~mv2.png)
![u_rosariologo](https://static.wixstatic.com/media/421bb1_1a2a306e4e7a4936bb2b0a42bfd6dd0c~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_1a2a306e4e7a4936bb2b0a42bfd6dd0c~mv2.png)
![u_arboledalogo](https://static.wixstatic.com/media/421bb1_86b26b5ebed9412e9f037d50e3972efd~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_86b26b5ebed9412e9f037d50e3972efd~mv2.png)
![terpellogo](https://static.wixstatic.com/media/421bb1_49563bd582604dcaac7330c1d4fffaad~mv2.png/v1/fill/w_104,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_49563bd582604dcaac7330c1d4fffaad~mv2.png)
![tottologo](https://static.wixstatic.com/media/421bb1_72ab5c2e1d3746a4abcfb868442abe30~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_72ab5c2e1d3746a4abcfb868442abe30~mv2.png)
![unileverlogo](https://static.wixstatic.com/media/421bb1_c5465d6c6eac45a394f573324c2389f7~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_c5465d6c6eac45a394f573324c2389f7~mv2.png)
![uniminutologo](https://static.wixstatic.com/media/421bb1_4ee3b1b326874a29a9156b6a2110eb8b~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_4ee3b1b326874a29a9156b6a2110eb8b~mv2.png)
![seguros_bolivarlogo](https://static.wixstatic.com/media/421bb1_1a86cc172a7c47a0af5c18786bf48d7e~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_1a86cc172a7c47a0af5c18786bf48d7e~mv2.png)
![bbvalogo](https://static.wixstatic.com/media/421bb1_500983008b0547f6b97a88ca233206d2~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_500983008b0547f6b97a88ca233206d2~mv2.png)
![suralogo](https://static.wixstatic.com/media/421bb1_750beeb91aab466ba2346c6030b42ca0~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_750beeb91aab466ba2346c6030b42ca0~mv2.png)
![via_40logo](https://static.wixstatic.com/media/421bb1_3476957147984a819d83a4886055367d~mv2.png/v1/fill/w_105,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_3476957147984a819d83a4886055367d~mv2.png)
![superlikerslogo](https://static.wixstatic.com/media/421bb1_fb990934228146d98da15e4d23028b0a~mv2.png/v1/fill/w_123,h_123,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_fb990934228146d98da15e4d23028b0a~mv2.png)
![porvenirlogo](https://static.wixstatic.com/media/421bb1_2ada02905e964d72b13352bd0a536e0e~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_2ada02905e964d72b13352bd0a536e0e~mv2.png)
![liga_sonrisaslogo](https://static.wixstatic.com/media/421bb1_f83a9abd0c7d48d9a777dceaa8b206c0~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_f83a9abd0c7d48d9a777dceaa8b206c0~mv2.png)
![wundermanlogo](https://static.wixstatic.com/media/421bb1_aa07f1ce14fd4566bf066623ccc69bfd~mv2.png/v1/fill/w_52,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_aa07f1ce14fd4566bf066623ccc69bfd~mv2.png)
![fitbitlogo](https://static.wixstatic.com/media/421bb1_779875318a194100a4977d6c366c5fc3~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_779875318a194100a4977d6c366c5fc3~mv2.png)
![copo_visionariologo](https://static.wixstatic.com/media/421bb1_e3a595336183431dbe6ed3d3f02884b8~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_e3a595336183431dbe6ed3d3f02884b8~mv2.png)
![enellogo](https://static.wixstatic.com/media/421bb1_81a1fdbae31a47dc8acb2590abc691dd~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_81a1fdbae31a47dc8acb2590abc691dd~mv2.png)
![compensarlogo](https://static.wixstatic.com/media/421bb1_7262edbd4aa94edea083f7f013ec90ee~mv2.png/v1/fill/w_63,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_7262edbd4aa94edea083f7f013ec90ee~mv2.png)
![belcorplogo](https://static.wixstatic.com/media/421bb1_7f8be8e3818340bfbfc7c14cb10b20eb~mv2.png/v1/fill/w_102,h_102,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_7f8be8e3818340bfbfc7c14cb10b20eb~mv2.png)
![constructora_bolivarlogo](https://static.wixstatic.com/media/421bb1_8156e664bf3849bb9d23b3c3e7620439~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_8156e664bf3849bb9d23b3c3e7620439~mv2.png)
![ayakalogo](https://static.wixstatic.com/media/421bb1_e5c3ea633aee4f5cb23c1c79785d1639~mv2.png/v1/fill/w_100,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/421bb1_e5c3ea633aee4f5cb23c1c79785d1639~mv2.png)